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What Is Digital Marketing?

These days you must be listening to a lot about Digital Marketing. If you have a doubt regarding this topic, then trust me this article is for you. So let us start knowing what digital marketing is and how it works?

what is digital marketing

Below I am writing some questions which will come to mind of every person who wants to know about Digital Marketing.

What we will learn in this article?

  1. What is digital marketing?
  2. Why digital marketing is important?
  3. Who can learn Digital Marketing?
  4. Opportunities in digital marketing
  5. How to learn digital marketing at home?
  6. How you can benefit from learning digital marketing?
These were some questions that would have come to your mind, so now I will answer each question one by one. Let us move on to the first question.

What is Digital Marketing?

Digital marketing is the art of getting your customers to know about your service or product through online and digital mediums.

Friends, now you must be wondering that what is online and digital marketing and what comes in it. So, now let me answer that question as well.

There is a lot of functions in digital marketing such as Social media, search engine, email marketing, content marketing, mobile marketing and much more.

Why Digital Marketing is important?

why digital marketing is important

If we go 20-30 years back, then it would not be wrong to say that people used to use their content through Newspaper, Radio, Tv or Magazines, right?

But, now things have changed. People have evolved both digitally and mentally. Let me explain to you what changes I am talking about.

  • In today's time, people spend most of their time on Facebook. They use Facebook to stay connected with their friends or family.
  • Instead of watching TV, they like to watch videos on YouTube and instead of reading magazines they like reading blog posts or online articles.
*This is the main reason that in todays time scope of Digital Marketing is very high.

Also, Read These:

Who Can Learn Digital Marketing?

  • Let me make it clear to you that to learn digital marketing you do not need to get any special degree. Anyone can learn digital marketing.
  • If you are a 12th pass out or studying in 12th then you can also learn digital marketing.
  • You only need a computer and an internet connection to start learning digital marketing.
Opportunities In Digital Marketing:

You may not know, but there is a lot of jobs in Digital Marketing In India because.

  1. Digital Marketing is a new field.
  2. Most of the companies require Digital Marketers.
  3. In India, there are not many Digital Marketers in the market yet ( You can say that competition is tough but not that tough in this field ).
  4. You can earn a lot in digital marketing.
How Much You Can Expect As A Fresher In India?

As far as I have seen or read online:

  • Freshers can expect somewhere around 3.6 Lakh/Year.
  • If you have 5 to 10 year of experience in this field, then the salary ranges from 12-20 Lakh per anum.
How To Learn Digital Marketing?

If you are thinking of learning digital marketing by going to market and do any course then let me tell you that for a very small course in the market, you may have to pay 50000-70000 fees.

The best way is to collect information from online and you can use your internet to learn digital marketing from home also.

There are lots of videos available on YouTube or you can get lots of important information from Google search too.

How You Can Benefit From Learning Digital Marketing?

The answer to this question is very big, but I will try to explain you in simple words, that by learning digital marketing you can get many advantages such as:

  • You can make a name for yourself in the market.
  • You can establish your own brand or agency.
  • You can earn a lot from digital marketing.
  • You will get knowledge.

* I hope that this article will be helpful for you in learning about Digital Marketing. If you still want to ask something then you can ask for comments and if you like this article then share it with your friends and family also.


  1. Thank you for the great post really it help me.

  2. Hi, very nice post thanks for sharing the post.

  3. I really love your post. thanks for sharing this and looking forward to seeing more from you.

  4. Very nice article for learner thanks for sharing informative knowledge

    Anand Bhardwaj